Social Media Trends
Social media is expected to be as
essential to marketing in 2017 as it was in 2016. There are a few trends that
experts predict will be on the rise this year. According to Sromona
Bhattancharyya in “4 Social Media Marketing Trends That Will Dominate 2017,”
there are four social media trends in marketing to look for in 2017.
Paid Content will continue to entertain users this year. Customers of video websites, such as YouTube, pay a fee to watch videos or channel content. |
Usage of Customer
Service Chatbots will increase in 2017. New brands depend on
chatbots in the areas of customer care and service. According to
Bhattancharyya, social media outlets, such as Facebook, utilize chatbots to
“facilitate the communication process and reduce response time by a great
deal.”
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Live Video Platforms have increased in popularity and
Facebook Live is a good example of this. Bhattancharyya says that an
“increasing number of companies are using the live video feature to promote
their products and seep through the minds of people.”
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Usage of Social Messaging apps, predict experts, will become even more widespread. WhatsApp alone reached its one billion mark in early 2016. Companies will benefit by this growing trend. |
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