BlueSky Creative, Inc.

Social media is expected to be as essential to marketing in 2017 as it was in 2016. There are a few trends that experts predict will be on the rise this year. According to Sromona Bhattancharyya in “4 Social Media Marketing Trends That Will Dominate 2017,” there are four social media trends in marketing to look for in 2017. Paid Content will continue to entertain users this year. Customers of video websites, such as YouTube, pay a fee to watch videos or channel content. Usage of Customer Service Chatbots will increase in 2017. New brands depend on chatbots in the areas of customer care and service. According to Bhattancharyya, social media outlets, such as Facebook, utilize chatbots to “facilitate the communication process and reduce response time by a great deal.” Live Video Platforms have increased in popularity and Facebook Live is a good example of this. Bhattancharyya says that...

With so many digital marketing options on the market, how do you narrow down and select which ones will work best for your business in the upcoming year? In “5 Digital Marketing Trends to Watch For In 2017,” Cristine Felt introduces you to the top five trends for the yea -  Influencer Marketing Think Kylie Jenner declaring on how much she loves her Fashion Nova jeans on an Instagram post. Companies enlist the aid of these influencer marketers to recommend their products and services. According to AJ Agrawal in “Why Influencer Marketing Will Explode in 2017,” a recent survey showed that 84% of marketers plan on using at least one influencer marketing campaign this year. Augmented Reality Remember the summer of 2016 and Pokemon Go? According to Felt, at the height of its popularity, Pokemon Go generated $10 million in monthly revenue. Felt believes that in 2017, companies will use this model as part of their advertising campaigns. Interactive Content Consu...