Guest Blogger, Aric Martin
Aric Martin, Managing Partner at Rolf Goffman Martin Lang, LLP A lot has changed over the last 20 years. We have become an online, electric, connected and networked society. When was the last time that you were somewhere that you did not have your smartphone or could not access the Internet? Did it make you feel lost? Disconnected? Over 85% of the United States population uses the Internet, including the majority of senior citizens, and nearly two-thirds the population owns a smartphone. Not only do we want things quickly, but we want the process to get things to be simple too. Technological innovation is leading to personalized convenience (and our expectations of how interactions with business should proceed). We have gone from an era of “one machine, many users” (mainframes) to “one machine, one user” (PCs) – and are now entering the world of “many machines, one user” (embedded devices). Networking giant Cisco estimates that the number of connected