Emarketing Tweaks of 2017


You may be surprised to know that it is email—not social media—that remains the most powerful marketing instrument of the 21st century. The Direct Marketing Association claims that for every one dollar invested in email marketing, a return of $38 will be seen. In “5 Email Marketing Tweaks to Double Your Business Revenue,” John Stevens says that “research shows that email is responsible for driving 25.1 percent of all Black Friday sales in 2015, compared to just 1.6 percent of sales from social media.”
The following are a few ways that email marketing can be utilized to help your business.
Use email to cross-sell and upsell.
In 2015, cross-selling was worth $37.45 million to Amazon. According to Stevens, “Amazon’s recommendation engine is one of the most effective cross-selling systems in the world” and email is the main ingredient in that engine.
Follow up on the “abandoned cart”
 A surprisingly high number of people—68.81 percent-- will get to the checkout point of a website, then abandon the sale. Cart abandonment emails can be used to attempt to recover these sales. Stevens advises, “Devise a means of conducting email follow-up with cart abandoners and consider integrating one of these email marketing systems with your check out system to make following up easy.”
Segment your email list.
Instead of the “batch and blast approach”, segment your email list by categories, such as gender, age bracket, interests, and purchase behavior. The more personalized, the better, says Stevens.
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Timing is key.
The best time to send emails is between 10 a.m. and 11 a.m. For high transactions, the best weekday is Monday and the best weekend day is Sunday. Keep time zones in mind when sending emails.
Take advantage of email automation.
Automation allows you to do certain things, such as send emails to different groups of people at different times based on time zones. Stevens says that full-on automation is the future of email and there are many service providers available.
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For questions on how to implement EMarketing Strategies for your business, please contact Cathleen Vogelgesang at CVogelgesang@BlueSkyCI.com
Stevens, John. “5 Email Marketing Tweaks to Double Your Business Revenue.” Web blog post. Email Marketing. Entrepreneur. 18 March 2017. Web. 10 April 2017.


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